. . . the challenge!
The ultimate challenge in this environment is to get the commitment and delivery of marketing, sales and customer service superiority from the top of the organization to the fingers and toes of the sales and customer service staff in any organization. Key to developing these capabilities are::
- Recognition of the need and commitment to sales and service excellence by each and every employee.
- Identification of the components of marketing, sales and service excellence as perceived by the customer.
- Comprehensive, systematic, and on-going training of staff in the psychology, art, and science of delivering customer focused sales and service excellence.
- Systematic planning, measuring and monitoring of sales and customer service performance using customized metrics and key indicators.
- A commitment to continuous improvement in the delivery of marketing, sales and service superiority.
- Development of a High Performance Organization structure and culture that supports and influences all of the above.
Nothing more, and nothing less.